Friday, 6 March 2009
Friday, 27 February 2009
Analysing an existing Radio Advert
The radio advert that I am analysing is one for Daniel Mayweather’s single ‘change’.
The track plays for 10 seconds then the artist speaks up and says:
“Hey this is Daniel Mayweather and you’re listening to my new single change, it’s out now so go get it”.
Whilst the artist is speaking, the tune is on in the background.
The artist speaks for 5 seconds and the whole advert is for about 16 seconds.
The radio advert is easy to understand and straight to the point making the audience aware of the product and at the same time encouraging them to ‘go buy it’.
The song played at the beginning on its own without the voiceover makes the audience aware of what the product is. Since the chorus of the song is only being played, it is more effective as the chorus tends to be the best part of a song because it tends to be catchy and therefore this too makes the audience want to buy the CD.
The song ‘change’ is played throughout the advert however, when the voiceover begins the song fades and plays in the background.
A clip of his song is played at the beginning suggesting that the radio listeners will know his just from his music after a few seconds his name is said and the artist is known.
The artist saying his name may be done to make the audience aware that it is his material.
The fact that Daniel Mayweather himself makes his fans aware that his music is ready to buy makes the target audiences feel that they know him on a personal level as he himself is telling them directly to buy his material.
This radio advert was featured on FM Galaxy 102.2.
Script for Radio Advert
The radio advert will begin with the chorus of the Christina Aguilera single Beautiful playing for about 10 seconds then the song will fade into the background and a voiceover will appear. The girl band will speak for about 5 seconds and the song will then play again for 5 seconds the whole advert will be about 20 seconds.
The girl band will introduce themselves and their album.
They will say:
“Hi were AquariusBabes, your listening to our album Beautiful it’s out now, so you should go get it”.
At the beginning of the advert the the chorus of the Christina Aguilera Beautiful song is sung it contains the following words:
"You are beautiful no matter what they say Words can't bring you down you are beautiful in every single way Yes, words can't bring you down don’t you bring me down today"
Then the voiceover appears and the chorus fades into the background when the band finish speaking the song comes back into the foreground and advert finishes when the chorus ends.
The track plays for 10 seconds then the artist speaks up and says:
“Hey this is Daniel Mayweather and you’re listening to my new single change, it’s out now so go get it”.
Whilst the artist is speaking, the tune is on in the background.
The artist speaks for 5 seconds and the whole advert is for about 16 seconds.
The radio advert is easy to understand and straight to the point making the audience aware of the product and at the same time encouraging them to ‘go buy it’.
The song played at the beginning on its own without the voiceover makes the audience aware of what the product is. Since the chorus of the song is only being played, it is more effective as the chorus tends to be the best part of a song because it tends to be catchy and therefore this too makes the audience want to buy the CD.
The song ‘change’ is played throughout the advert however, when the voiceover begins the song fades and plays in the background.
A clip of his song is played at the beginning suggesting that the radio listeners will know his just from his music after a few seconds his name is said and the artist is known.
The artist saying his name may be done to make the audience aware that it is his material.
The fact that Daniel Mayweather himself makes his fans aware that his music is ready to buy makes the target audiences feel that they know him on a personal level as he himself is telling them directly to buy his material.
This radio advert was featured on FM Galaxy 102.2.
Script for Radio Advert
The radio advert will begin with the chorus of the Christina Aguilera single Beautiful playing for about 10 seconds then the song will fade into the background and a voiceover will appear. The girl band will speak for about 5 seconds and the song will then play again for 5 seconds the whole advert will be about 20 seconds.
The girl band will introduce themselves and their album.
They will say:
“Hi were AquariusBabes, your listening to our album Beautiful it’s out now, so you should go get it”.
At the beginning of the advert the the chorus of the Christina Aguilera Beautiful song is sung it contains the following words:
"You are beautiful no matter what they say Words can't bring you down you are beautiful in every single way Yes, words can't bring you down don’t you bring me down today"
Then the voiceover appears and the chorus fades into the background when the band finish speaking the song comes back into the foreground and advert finishes when the chorus ends.
Wednesday, 21 January 2009
Monday, 19 January 2009
Back covers of the CDs.
After analysing the CD covers i went on to analyse the back covers of the CDs.
I found that:
· All three of the back covers were appealing to their target audience, in that the text is simple, big, bold, clear and easy to read.
· None of the back covers have images on them- may be done to show importance of their tracks.
· On all 3 back covers there is minimum colour used, again this could be done to ensure focus on the text.
· The text font is easy to read and stands out on the dark background.
· All 3 CD covers have text in small print and a barcode which seems to be important, relevant and also necessary.
· None of the back covers have images on them- may be done to show importance of their tracks.
· On all 3 back covers there is minimum colour used, again this could be done to ensure focus on the text.
· The text font is easy to read and stands out on the dark background.
· All 3 CD covers have text in small print and a barcode which seems to be important, relevant and also necessary.
Thursday, 15 January 2009
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